Here is one current idea for marketing our bowl stands in stores, while promoting our tax exempt mission – to raise funds and awareness about heart disease in dogs and cats.
The second card reads:
… 20–40% of all dogs suffer from some form of heart disease
… caring for a pet with heart disease can easily cost owners upwards of $2500/year
… 100% of the purchase price of this product goes to The Big Hearts Fund, a non-profit that helps pets with heart disease get the veterinary care they so desperately need
… with this purchase, you are helping. Give yourself a pat on the back (or a scratch behind the ears!). You deserve it.